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Rediff.com

Rediff India Abroad Online portal with 45 million users and more than 165 brand advertisers leveraged archiving to control rapid growth impacting their custom e-commerce applications and improve online consumer experience.
 CASE STUDY  ARTICLE
 
Rediff.com is one of the premier worldwide online providers of news, information, communication, entertainment, and ecommerce services. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA. The company's mission in the Internet space is to provide world-class online consumer services to its 45 million users and more than 165 brand advertisers*. For any internet portal, performance is paramount to ensuring the best online user experience. With a user community growing approximately 20% per quarter, Rediff.com faced the challenge of managing huge volumes of data generated by their growing customer base.
Solix Technologies Solutions: Solix Database Archiving
   

The Challenge

The Result

  • Increasing online user activity caused rapid growth with user community growing at 20% per quarter
  • Slow system performance adversely impacted customer satisfaction and resulting commercial behavior
  • Need to relocate high volume e-commerce transactions to reduce performance strain without compromising online data access
  • Transactions to be relocated were captured from 7 different custom applications and multiple instances
  • Improved application performance by more than 50%
  • Reduced storage requirements by 75%
  • Estimated ROI in 90 days
  • Improved backup and recovery and ongoing system maintenance
  • Established long term solution for ensuring data growth doesn’t impact the user experience
  • Automated ongoing archiving activities per defined policies and schedules