Idatha yezempilo kunye nefuthe layo kwinkqubo yesigqibo sokhathalelo lwesigulane ngokuchanekileyo, ixesha langempela, idatha ethembekileyo evela kwimithombo eyahlukeneyo idala inguqu yempilo yedijithali. Ukhathalelo lwezempilo oluqhutywa yidatha luqala ukuba nempembelelo enkulu yokujongana nemingeni yabo bonke ababoneleli, ngokuphathwa ngokufanelekileyo kwemithamo emikhulu yedatha yokhathalelo lwesigulane. Ithuba elikhulu lesicwangciso esiqhutywa yidatha liyabonakala kubaboneleli kunye ne-ecosystem yokhathalelo lwezigulane, kodwa zonke ezi asethi zolwazi ezibonisa umthamo, iindidi, kunye nesantya kufuneka zifakwe kwaye zihlalutyelwe ukuqonda okuphuculweyo okukhokelela kwizigqibo ezingcono zoshishino kumgangatho wokhathalelo lwesigulane. .
Isisombululo seteknoloji yedatha efana ne-Solix Common Data Platform (CDP) ibonelela ngeqonga lolawulo lwedatha yesizukulwana esilandelayo esingahlanganisi nje kuphela iimfuno zokuhlalutya kwentlangano eqhutywe yidatha kodwa ijongana neendleko, ukuthotyelwa, kunye nemingeni yolawulo ezayo. Ababoneleli banokuthatha ithuba elipheleleyo loguqulo lwezempilo oluqhutywa yidatha ngokwamkela isiseko setekhnoloji esiphucula kakhulu ukhathalelo lwesigulane, kwaye bafezekise impumelelo enkulu ngokwabo. Khuphela eli phepha limhlophe kwaye ufumanise ukuba njani.
